Data Science and Analytics Team

The Data Science and Analytics Team at MacPaw leverages data-driven insights to enhance user experience and optimize product performance for millions of MacOS/iOS users. This multidisciplinary team conducts advanced analytics, develops predictive models, and performs market research to inform strategic decisions, ensuring that products like CleanMyMac and Setapp effectively meet user needs and preferences. Through collaboration between data engineers and research scientists, they drive innovation and improvements across all MacPaw offerings.