Macron
Franca Bersanetti is the Head of Treasury & Finance at Macron since April 2019, with extensive experience in treasury management acquired during a 24-year tenure at Berco SPA as tesoriere d'azienda. At Berco SPA, responsibilities included cash flow planning, managing banking relationships, and overseeing cash pooling and payment cycles, while utilizing PITECO software integrated with SAP for financial operations. Franca is a member of AITI - Associazione Italiana Tesorieri d’Impresa and is currently pursuing a degree in Treasury Management at CUOA Business School, following a Diploma in Ragioniere Programmatore from Istituto Tecnico Statale Commerciale V. Monti - Ferrara.
Macron
Macron is a European leader company in the production and sale of sportswear, operating in five main business areas: Teamwear - sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising - official kits, free time products and accessories for the supporters of the clubs sponsored by Macron; Activewear - technical apparel for individual runners and for training sessions at the gym; Padel - dedicated padel collection accommodating the needs of players at all levels; Athleisure - sports inspired apparel for leisure time, for those who wish to wear Macron even outside pure sports activities. Macron owes its success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.