Macron
Marco Bettella is a seasoned Sports Marketing Manager at Macron, responsible for managing a merchandise sales budget exceeding €15 million for various sponsored clubs across football, rugby, basketball, and Australian rules football. With expertise in new business development, contractual negotiations, and merchandising, Marco has led multiple retail initiatives and successful marketing campaigns. Previously, Marco held roles at Under Armour and Luxottica, focusing on e-commerce merchandise planning and retail merchandise strategies in North America and the Asia-Pacific region. Academic credentials include a Master’s in Business Administration and specialized courses in Sport Marketing and Sponsorship.
Macron
Macron is a European leader company in the production and sale of sportswear, operating in five main business areas: Teamwear - sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising - official kits, free time products and accessories for the supporters of the clubs sponsored by Macron; Activewear - technical apparel for individual runners and for training sessions at the gym; Padel - dedicated padel collection accommodating the needs of players at all levels; Athleisure - sports inspired apparel for leisure time, for those who wish to wear Macron even outside pure sports activities. Macron owes its success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.