Macron
Valeria Codognotto is an experienced professional in sports marketing and account management, currently serving as a Sports Marketing Account Coordinator at Macron since November 2019. Valeria has expertise in sponsorship management for clubs and national teams in the UK, overseeing budgets, back office operations, and kit launch campaigns. Previous roles include managing key accounts and delivering customer success in various business territories, as well as working in human resources consultancy and interning at the Italian Embassy in Berlin. Valeria holds a Master's degree in International Affairs from Alma Mater Studiorum – Università di Bologna and a Bachelor's degree in Interpreting and Translation from Università degli Studi di Trieste, complemented by an Erasmus program at Haute Ecole 'Léonard de Vinci'.
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Macron
Macron is a European leader company in the production and sale of sportswear, operating in five main business areas: Teamwear - sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising - official kits, free time products and accessories for the supporters of the clubs sponsored by Macron; Activewear - technical apparel for individual runners and for training sessions at the gym; Padel - dedicated padel collection accommodating the needs of players at all levels; Athleisure - sports inspired apparel for leisure time, for those who wish to wear Macron even outside pure sports activities. Macron owes its success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.