Bubs S. is a design and product innovation leader with over 30 years of experience, driving digital transformation for global brands across multiple industries. They have generated more than $100 million in new revenue and received over 150 international design awards by enhancing how individuals interact with technology in hospitality, retail, media, and travel. As the founder of Manifest Studios and BULL Labs, they explore AI, Web3, and AR/VR to advance customer experiences. Currently, Bubs serves as the Director of UX Design at Macy's, while pursuing studies at the MIT Sloan School of Management.
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