Caitlyn Higgins is a Senior Manager of SEM at Macy's, currently leveraging extensive experience in digital marketing. Previously, they served as a Director of Performance Media at Havas Media Group and held various roles in paid search and performance marketing. Caitlyn's background includes positions at Bed Bath & Beyond, Mobext, and several internships focusing on marketing and social media strategy. They earned a Bachelor's Degree in Communication from Boston University in 2017.
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