Carolyn Bothwell

Carolyn Bothwell is an accomplished professional with extensive experience in brand consultancy and strategy. As the Founder and Principal of CB&CO since April 2017, Carolyn has been instrumental in shaping resilient brands through cultural insights that enhance community and commercial impact. Currently, Carolyn serves as a Consultant for Macy's Special Projects and Director of Strategy & Editorial for Macy's Live, contributing to innovative live-streaming e-commerce initiatives. Additionally, Carolyn holds a board position at 100mL and was previously the Strategy Director at Chandelier Creative. Carolyn's background includes founding Freelance Founders, leading copywriting efforts at Living Proof, and copywriting for Rue La La. Carolyn is pursuing a marketing degree at Columbia Business School, with prior education from NYU, Providence College, and Florence University of the Arts.