Hema Pyarilal is a seasoned marketing executive with over 15 years of integrated marketing experience, currently serving in media strategy and planning at HelloFresh since 2025. Prior to this, Hema held various leadership roles at Macy's from 2007 to 2018, including Vice President of Marketing for Home and Content Planning. Hema's background encompasses a wealth of expertise in developing marketing strategies across diverse divisions, including handbags, accessories, and women's apparel, while showcasing a strong ability to lead teams through organizational changes and mergers. Hema also holds degrees in Integrative Nutrition Counseling, Visual Communication, and Fashion Marketing.
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