Lauren Berry

Lauren Berry is a seasoned professional in consumer insights and market research with extensive experience in leading research initiatives and data analysis. Currently serving as a Senior, Consumer Insights at Macy's since February 2023, previous roles include Consumer Insights Researcher at QVC, where contributions centered on consumer performance indicators and market trends, and Associate Project Manager at iMarketResearch, progressing to Senior Market Research Analyst and Associate Project Director within two years. Lauren's early experience includes marketing and public relations internships at Beauticate and Food by Dish. A dual degree holder in Business Administration (Marketing) and Psychology from the University of Pittsburgh, Lauren employs a strong analytical background combined with innovative communication strategies to drive marketing decisions and strategic insights.