Niraj Shah

Niraj Shah is an experienced digital marketing professional specializing in search engine marketing and paid search campaigns, currently serving as an SEM Associate at Macy's since July 2023. Prior to this role, Niraj held positions at Assembly Global from October 2019 to July 2023, including Search Analyst and Paid Search Specialist, where responsibilities encompassed planning, managing, and executing PPC campaigns, developing advertising strategies, analyzing campaign data, and presenting performance reports to clients. Niraj possesses a Master of Business Administration (MBA) in Marketing from Adelphi University and dual Bachelor of Arts degrees in Pre-Law Studies and History from The City College of New York.