Olivia Blanco

Olivia Blanco is a marketing professional with extensive experience in brand strategy and campaign management, currently serving as the Principal of Brand Strategy - Personalization at Macy's since June 2014. In this role, Olivia collaborates with cross-functional teams to enhance personalized marketing initiatives and improve customer experiences while driving revenue growth. Previous positions at Macy's include Account Manager for Beauty brands, Marketing Manager for Cosmetics and Fragrances, and Associate Marketing Manager for various product categories. Olivia also has experience as a Production Coordinator at JCDecaux and as an administrative assistant at Carnegie Corporation of New York. Olivia holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Delaware and a certificate in Computer Essentials for Graphic Design from the Fashion Institute of Technology.