Orlando Veras currently serves as Senior Director of External Communications at Macy's, a position held since March 2001, overseeing media strategy and various communications initiatives that enhance corporate reputation, digital customer engagement, technology advancements, branded entertainment events, social purpose initiatives, and internal communications for colleague engagement. Prior to this, Orlando held various roles in external communications at Macy's, including Director and Sr. Manager, and gained earlier experience as an Account Executive at Boneau/Bryan-Brown, managing publicity campaigns for theatrical productions, and as a Publicity/Marketing Assistant at The Karpel Group, coordinating press coverage across diverse entertainment sectors. Orlando is an alumnus of NYU Stern School of Business.