Seth Goroff

Seth Goroff is a seasoned professional in performance marketing and affiliate partnerships, currently serving as the Director of Affiliate Marketing at Macy's and as the Founder of an advisory company that aids brands in navigating the affiliate space. Previously, Seth held the position of VP of Digital Media & New Media Partnerships at Exact Customer, where they steered teams to optimize client KPIs and shaped long-term business strategies. Seth's extensive experience includes roles at notable companies such as Awin Global, Pepperjam, and Parent Media Group, where they focused on business development and affiliate marketing strategies. They earned a Bachelor of Arts in Psychology and Education from the State University of New York at Albany and a Master of Science in Student Counseling and Personnel Services from Long Island University.