Simon Davenport

Simon Davenport is a Creative Director at Macy's, specializing in the concept and execution of advertising and marketing campaigns focused on customer engagement. Prior to this role, Simon worked as a Copywriter and Creative Strategist at Macy's East and had a diverse background including positions as a Freelance Writer for The Onion - Decider and Associate Project Manager at MedPoint Communications. Simon also served as an Editor for The Madison Review, managing the flagship literary publication at the University of Wisconsin-Madison, where they earned a BA in English. Their expertise lies in leveraging brand equity to foster consumer loyalty across both emerging and traditional media channels.