Willyum Beck is an accomplished creative professional with extensive experience in art direction, branding, and fashion styling. Currently serving as the Senior Photo Art Director at Macy's since April 2024, Willyum also leads Morning Star Creative LLC as the Creative Director & Stylist, focusing on photo/video art direction and creative consulting for high-profile events like New York Fashion Week. Previous roles include Associate Creative Director for Walmart Fashion at PMH and Senior Art Director at Spring Studios, specializing in luxury beauty and fashion. Willyum's expertise encompasses campaign development, retail and experiential design, and collaboration with top brands such as Nike and adidas. Willyum holds a BFA in Graphic Design from The Art Institute of Portland.
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