Katherine Vera Tudela

Katherine Vera Tudela is a marketing professional with extensive experience in lead generation and digital marketing. Currently serving in a marketing role at Mad Collective since November 2022, Katherine previously held positions including Head of Lead Generation at Digidum, and Head of Advertising and Lead Generation at NATEXO, where responsibilities involved data-driven activations and campaign optimization. Katherine's career also includes leadership roles at Ripley Perú, Tribeca_Media, and several other agencies focused on advertising and digital consultancy. Katherine holds a Master's degree in Marketing Direction and Commercial Management from Universidad Rey Juan Carlos and has additional qualifications in E-commerce and Revenue Management from EAE Business School, alongside a Bachelor's degree in Digital Communication from Universidad Mayor.