Lauren Freeman McRae

Lauren Freeman McRae is an award-winning digital strategist with over five years of experience in paid media and paid social. Currently serving as a Senior Paid Media Strategist at Mad Fish Digital since September 2024, Lauren previously held the positions of Paid Media Team Lead and Senior Digital Strategist at Intuitive Digital from November 2018 to September 2024. Lauren’s expertise includes developing customized digital marketing strategies encompassing research, planning, execution, and optimization. Earlier roles include Digital Strategist and Digital Analyst at Science of People, where Lauren managed social media content strategy, facilitated events, and supported an online community. Lauren holds a Bachelor of Science in Anthropology and Communications from the University of Florida, earned in 2016.