Ilze Buile

Ilze Buile is a seasoned marketing professional currently serving as the Digital Assets Team Lead and Marketing Manager for France at MADARA Cosmetics since March 2019. Key responsibilities include developing go-to-market strategies for France, managing communication plans, and analyzing sales performance. Notable achievements include the successful launch at Galeries Lafayette Hausmann Paris in 2022 and the MADARA Make-up line launch in 2019. Prior experience includes roles as Area Marketing Manager at Swedbank Latvija, where responsibilities encompassed Baltic-level marketing and product development, and various positions at St. Brothers Brand Agency, focusing on brand strategy and campaign performance. Ilze holds a Bachelor's degree in International Media and Entertainment Management and another Bachelor's degree in Public Relations/Image Management, along with professional education in Communication Strategy and Digital Content Development.