Burhan Lakhani is a Digital Marketing Manager at Madcom Digital - (PVT) Limited, with a strong background in pay-per-click advertising. Previously serving as a PPC Specialist at Crystallite Pakistan - (PVT) Limited, Burhan specialized in managing and optimizing PPC campaigns across various platforms to enhance targeted traffic and boost conversions. Earlier experience includes working as a PPC Executive at a confidential company, where data analysis and trend identification were key to maximizing ROI in paid search campaigns. Burhan holds a Diploma of Education in Computer Software Engineering from Aptech Pakistan.