Sydney S.

Senior Email Marketing Strategist at Madcraft

Sydney S. is a seasoned digital marketing professional with a focus on email marketing and content creation. Currently serving as a Senior Email Marketing Strategist at Madcraft since November 2024, Sydney previously held the position of Email Marketing Strategist at Hey Frankie and operated as the Owner of Bajau Swim. Sydney's expertise includes designing unique fabric patterns, optimizing e-commerce platforms for improved traffic and sales, and utilizing marketing automation tools to enhance email campaigns. Additionally, experience as a Digital Marketing Coordinator at WGI involved creating SEO-friendly content and managing social media presence. Sydney holds a Bachelor's degree in Business with a Concentration in Marketing from Stockton University and has a background in catering services.

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