Made By Things
Katie Weger is an experienced producer currently working at Made By Things since March 2021, where coordination of project timelines and communication plays a key role. Previously, Katie served as Community Manager at COhatch The Pub, managing operations and fostering community relationships from September 2018 to February 2021. Prior experience includes positions at Magellan Health as Administrative Assistant II, leading design projects for Girl Set Free, supporting production at Victoria's Secret Pink, and various retail management roles. Katie holds a Bachelor of Fine Arts in Fashion/Apparel Design from Kent State University, complemented by a minor in Textiles.
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Made By Things
There’s something you need to know about your audience. Just like you, they don’t want to be sold to as “consumers” — They want to be understood and they want to be inspired. Just a decade or two ago, you could simply pay for air time and people would rush out to buy whatever you were selling. Since then, it’s gotten very noisy out there with everyone yelling about why you need to buy their new thing. It’s estimated that we’re advertised to up to 5,000 times per day. With all that noise, people have trained themselves to tune out traditional advertising. They’re ignoring banner ads and they’re skipping commercials. So, how do you get through to people? The answer — You have to play a different game. We exist to help brands reach their audience by helping you fight through the noise. We don’t do it by creating more ad pollution that will just be ignored, we do it by creating content your audience WANTS to watch.