Edgar Walker

Edgar Walker serves as Senior Vice President of Strategy at MADE Hoops, overseeing the commercial operations of the largest independent youth and grassroots basketball events operator. With extensive experience in audience engagement and analytics, Edgar previously held the position of Vice President of Audience Operations & Analytics at Front Office Sports, where significant contributions were made to audience growth and product development. As the Founder and Principal of The Gameplan Group, Edgar has provided consulting in sports tech and media. Additional roles include experience at Bleacher Report, Surge4 Marketing, and Elevate Hoops, as well as involvement with educational initiatives at UNC Chapel Hill and the Kenan Institute. Edgar Walker holds a Bachelor’s Degree in Strategic Communication from the University of North Carolina at Chapel Hill.