Mélissa Pouvreau currently serves as a Traffic Manager at Made In Design since October 2024. Previously, Mélissa held the position of Paid Traffic Manager at Photoweb from August 2022 to October 2024, where responsibilities included managing paid media strategies to drive qualified traffic and increase sales. Prior roles include Head of Analysis and Acquisition at Piiics, focusing on data analysis, profitability monitoring, customer acquisition strategies, and implementing dashboards via PowerBI. Mélissa also has experience in web marketing as an Assistant at Photoweb, business development at O'Brunch, and administrative roles at BNP Paribas. Educational qualifications include a Master's degree in Economic Engineering from Université Grenoble Alpes and a DUT in Marketing Techniques from IUT 2 - UGA.