MADGE Beauty is an Australian clean beauty brand built on one belief: your makeup should work as hard as your skincare.

Founded by Merrin Schnabel — influencer, entrepreneur, media identity, and founder of the Geelong Women’s Business Club — MADGE was born from a love of radiant, effortless skin inspired by the women in her life. Nicknamed “Madge” by her brother, Merrin turned that personal story into a beauty brand now stocked at Anthropologie and Free People in the US.

At the heart of MADGE is a skin-first philosophy: makeup that enhances, never hides. Think makeup-no-makeup beauty, glass skin, and effortless everyday glow. Every product is designed as a makeup-skincare hybrid — high-performance colour fused with nourishing, skin-loving ingredients that leave skin looking fresh, healthy, and luminous.

Clean. Vegan. Cruelty-free. Inclusive beauty for every age, every day.

THE RANGE
✦ 3-in-1 Jelly Cheek, Eye & Lip Tints in 4 shades — Olivia, Dua, Taylor, and Charli
✦ Glow & Go Tinted Lip Oils in 3 shades - Taylor, Sabrina, and Charli
✦ Hydrating Dewy Primers & Skin Tints - Melbourne, Sydney, and Byron
✦ Hair & Body Fragrance Mists in 4 scents - Whipped Cream, Vanilla Sundae, Sugar Candy, and Watermelon Rose
✦ Hyaluronic Acid + Peptide Lip Gloss
✦ Makeup Brush
✦ Beauty Bundles & Accessories

MADGE is made for the modern woman who wants beauty to feel easy, elevated, and wearable — products that fit effortlessly into real life while delivering a fresh, radiant finish.

AS SEEN IN: Vogue · Vanity Fair · Daily Mail · Herald Sun · Today Show · Sunrise
STOCKED AT: Anthropologie · Free People

✦ 100% vegan and cruelty-free — always
✦ Earth-conscious at every step of production
✦ Ships to Australia, NZ, UK, USA, and worldwide
✦ Free shipping on orders over $59
✦ New innovations dropping every quarter

One brand. Endless ways to glow.
🌐 www.madgebeauty.com

Madge Beauty

Org chart

Teams

Offices