Rob Walikis

Rob Walikis is an accomplished Senior Product Manager with extensive experience in programmatic advertising and audience platform management. Currently at Madhive, Rob oversees audience-related features, leveraging first, second, and third-party data. Previously, Rob held senior roles at Viant Technology, Propel Media, and Rubicon Project, where responsibilities included driving product roadmaps, implementing real-time bidding integrations, and managing brand protection strategies. With a solid educational foundation from Cornell University and a background in software product consulting, Rob has consistently delivered impactful features and enhancements across various advertising platforms since entering the industry.