Madison Logic
S William Centauro is an experienced professional specializing in ABM product solutions and strategic initiatives within the B2B landscape. Currently serving as the Director of Strategic Initiatives, Global at Madison Logic since October 2019, S William Centauro focuses on platform sales engagement and customer retention programs. Previously, at TechTarget from September 2013 to October 2019, S William Centauro held several roles, including Sr. Client Marketing Manager for EMEA, where responsibilities included providing strategic direction for SaaS clients, and Global Product Marketing Manager, driving pipeline through effective sales enablement. Earlier experience includes serving as Campaign Manager for IT Deal Alert and Assistant General Manager at Safari Room – Ocean Cliff Hotel and Resort. S William Centauro holds a Bachelor of Arts in Business Administration and Management from Boston College.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.