Alyssa Bruce

Alyssa Bruce is an experienced professional in merchandise operations and retail management, currently serving as Lead Buyer for Forward Madison FC and Madison Mallards. With prior roles including Assistant Director of Merchandise Operations and Marketing Manager, Alyssa has developed a strong background in overseeing retail operations and enhancing customer service standards. Notable achievements include a 22% increase in gross revenue growth during a previous internship at Madison Mallards Baseball Club. Additional experience includes serving as Women’s Brand Manager at Hummel Pro North America and leading eCommerce initiatives at Kroger. Alyssa holds a Bachelor of Arts degree in Journalism, Advertising, and Media Studies from the University of Wisconsin-Milwaukee.