Michelle Wood

Michelle Wood is an experienced marketing professional with a strong background in lifecycle marketing automation and email marketing. Currently serving as the Lifecycle Marketing Automation Lead at Madison Reed, Michelle has successfully implemented BIMI for email branding and developed dynamic email campaigns using HTML/CSS and Handlebars in Iterable. Prior roles include Marketing Automation Specialist at Care.com, where Michelle created personalized messaging and launched an SMS program, and Email Marketing Manager at Afin Technologies, focusing on promoting the company's Green Initiative. Additional experience spans various marketing positions, showcasing expertise in content creation, CRM strategies, and campaign management across multiple platforms. Michelle holds a BA in Communication, Journalism, and Related Programs from Oakland University.