Craig Kettleson

For the last decade before joining MadREP, Craig served as VP of Finance, Principal, and Chief Financial Officer, respectively, for U.S. Foods and Pharmaceuticals, Inc. (USFP), Eslabon Consulting and Investments, LLC, and Woodridge Venture Group, LLC. Craig’s expertise with USFP centered on the fiscal side of the business, including the generation of historical and pro forma financial statements, business planning, development of private equity placement materials, and completion of due diligence with potential investors. The company has successfully raised $1.2MM to date. With Eslabon, Craig analyzed several real estate projects on behalf of a syndicate for potential acquisition and financial investment in the Madison market, as well as provided business planning assistance for a computer web portal business, incubator management services for the Portage Enterprise Center, and business retention and expansion services for the City of Waterloo. In 2003, Craig was a founder and CFO of a venture capital business (Woodridge) focused on providing investment resources and technical assistance to businesses seeking to commercialize early-stage renewable technologies. During his tenure, the company raised over $14MM for equity placements in two start-up companies.