Madison World
Alok Kapase is a seasoned professional with extensive experience in digital media buying, trading, and investments. Currently serving as the Deputy General Manager at Madison World since August 2019, Alok has previously held key positions at Xaxis, where responsibilities included managing programmatic buying and overseeing significant inventory transactions. Alok's career trajectory includes roles at VMAX™, Vserv, PubMatic, and AudienceScience, each focusing on business development, publisher alliances, and account management. Alok holds an MBA in Operations and Marketing from Maharashtra Institute of Technology, as well as a B.Tech. in Computer Science from RIT College of Engineering.
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Madison World
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Madison World is India’s leading homegrown communication agency since its Chairman and Managing Director, Sam Balsara began operations on March 21, 1988, with Godrej and Nelco accounts. Over the years, the group has grown to a team size of 1000 communication professionals across offices in India. With blue chip clients like Godrej, Marico, Titan, Asian Paints, Viacom 18, BJP, TVS, Raymond, Blue Star, and many others, Madison World has a gross billing of Rs 4,000 crores. Recognized as India’s 2nd Most Powerful Media Agency, Madison World through its 11 Units, served as many as 500 Advertisers in 2022 - 2023. We’re modern and progressive in our outlook but old-fashioned in our value systems. We’re competitive but won’t sacrifice our values for short-term gains. We are transparent in our dealings with clients and suppliers. We conserve our resources for unforeseen circumstances. We will always place our clients’ interests ahead of our own. “We are Madison World”