Maria Koukou

Maria Koukou is an experienced analytics professional currently serving as Analytics Team Lead at A.P. Moller - Maersk since December 2016, where responsibilities include supporting stakeholders with insights, fostering a culture of experimentation, and enhancing analytics capabilities. Previous roles include Lead of Analytics and Optimisation for Customer Interactions and Web Analytics Manager at Maersk, focusing on data-driven storytelling and user experience. Prior to Maersk, Maria held positions as Digital Marketing Specialist at Optex (Europe) LTD, Digital Marketer at ABE Qualifications, and Digital Analyst at APMG-International, among others. Maria's early career involved project management and consultancy in public sector projects, complemented by solid educational credentials including an MSc in Applied Informatics and a BSc in Business Administration from the University of Macedonia.