Mireille Patoine

Mireille Patoine is an accomplished professional with extensive experience in customer insights and strategic research across various sectors. Currently serving as the Strategic Customer Insights Lead at A.P. Moller - Maersk since April 2018, Mireille leads strategic research projects utilizing mixed methods for enhancing customer experience, product development, and marketing strategies. Prior roles include Head of Customer Insights and Senior Customer Insight Manager at Maersk, as well as similar positions at UBM plc, where Mireille initiated the Customer Insight function and provided strategic direction for customer feedback analysis. Educational credentials include an MBA in Management and Technology from UQAM and a B.A. in Communication and Journalism from Concordia University. Mireille's career is characterized by a focus on understanding customer needs and driving customer-centric initiatives through data-driven insights and innovative frameworks.