Luiza Helena Trajano Inácio Rodrigues

Ms. Rodrigues has a bachelor’s degree in Law from the Law School of Franca in 1972. She is Frederico Trajano´s mother, current CEO of the Company, and niece of the founders Luiza Trajano Donato and Pelegrino José Donato. Joined Magazine Luiza S.A. in 1960, her first professional position, and passed through all of our departments, including Collections, Administration, Sales and Procurement. She assumed the position of superintendent in 1991 after taking part in the creation of the Holding, which was set up to professionalise the company and define the process of successor at the group. She has been a member of the board of directors following its creation in June 2005. From 2009 to 2015 she held the position of President. She then became CEO of the Company and IDV (Retail Sales Development Institute) for the 2009-2010 term, and in 2011, she was elected vice-chairman. Ms. Rodrigues has been part of the Company’s Board since its creation in June 2005. She is currently chairman of the Board. In 2008, she was part of Sadia’s board. She is also the current Chairman of the board of directors at LuizaSeg and Luizacred after respectively being appointed to the posts in 2005 and 2002. Ms. Rodrigues also attends many conferences where she talks much about her experiences in managing people among other themes.