Vanessa MacHado Vicente

Vanessa Machado Vicente is an experienced marketing professional currently serving as Gerente de Mídia at Magazine Luiza since April 2019, overseeing online and offline media strategies to drive traffic to physical stores and manage a five-member team. Previously, Vanessa held the role of Coordenadora de Mídia online at Fast Shop S/A from July 2012 to May 2019, where responsibilities included managing online media activities, CRM, and campaign investments. Earlier experience at Whirlpool Corporation encompasses positions in marketing analysis and project management, focusing on B2C marketing strategies and communications. Vanessa holds a postgraduate degree in Communication in Social Networks and a Bachelor's degree in Advertising and Propaganda, along with an ongoing MBA in Business and Finance.