Beth Reynolds

Beth Reynolds has become a leader in pushing the boundaries of sales and marketing. Her specialty is nontraditional revenue (NTR). She works closely major television syndication companies (MGM, Sony, Disney/ABC) on national broadcast, cable and digital distribution and sales, including barter ad sales, sponsorship integration and marketing Beth developed a new syndication sales model with NASCAR that generated more than $9 million in NTR for MagicDust’s popular weekend television series NASCAR Angels. Beth pioneered new business models in the Phoenix market while working for Owens Broadcasting, a company that was owned by country music legend Buck Owens. She developed projects and special events that integrated radio and magazine assets into a new way of doing business. Beth then moved to KTVK/KASW and established a division dedicated to NTR, generating millions of dollars combining radio, magazine, internet, Spanish-language media and a special events.