Melissa Roer

Melissa Roer has an extensive work experience in various marketing roles. Melissa currently holds the position of VP of Marketing at MagicLinks, a B Corp Certified influencer technology platform. In this role, they are responsible for powering social commerce through an exclusive marketplace for video influencers and leading brands.

Prior to this, Melissa worked at Fetcher, where they also served as VP of Marketing. Melissa held this position from December 2019 to November 2022. Before becoming VP, they briefly served as Marketing Director at Fetcher from August to December 2019.

Melissa also worked at FindKeep.Love, starting as Director of Marketing in August 2016 and then advancing to the role of General Manager from March 2018 to July 2019.

In addition to their roles in the above-mentioned companies, Melissa has experience working at Johnson & Johnson. Melissa served as an Associate Brand Manager (LISTERINE®) from August 2015 to August 2016 and as an MBA Summer Associate (LISTERINE®) from June to August 2014.

Melissa's early career includes working at FlipKey, where they held various marketing positions. Melissa started as a Marketing Associate in June 2010 and eventually became a Senior Marketing Associate. Melissa contributed to the company's growth by implementing data collection initiatives and creating innovative marketing campaigns.

Prior to their role at FlipKey, Melissa worked as a Marketing Consultant Intern at The Joel Warady Group, where they optimized social marketing platforms and conducted market research.

Melissa's career also includes their role as a Regional Public Affairs Coordinator at the Muscular Dystrophy Association. In this position, they organized fundraising events, established media relationships, and coordinated special initiatives.

Overall, Melissa Roer has a diverse background in marketing, with notable experience in influencer technology platforms, e-commerce, brand management, and event organization.

Melissa Roer obtained their Bachelor of Arts (BA) degree in Communication and Media Studies from Northwestern University, which they attended from 2006 to 2010. Melissa later pursued a Master of Business Administration (MBA) degree with a focus on Marketing at The Ohio State University Fisher College of Business from 2013 to 2015.