Katherine Caldwell

Katherine Caldwell is a seasoned professional with extensive experience in go-to-market strategy, brand advocacy, and consulting. Currently serving as the GTM Strategy Lead at Aleto since March 2023, Katherine previously held roles at monday.com and Vidyard as a Brand Advocate. As the Founder of Katch Consulting LLC, Katherine has demonstrated entrepreneurial expertise from August 2021 to January 2024. Additional experience includes strategic copywriting at RevShoppe and sales development at Skaled Consulting, along with a background in account management at PowerSchool. Katherine's career began in retail with Victoria's Secret, where a strong foundation in sales was established. Educationally, Katherine holds dual Bachelor's degrees in Business Administration and General Writing from Gonzaga University.