Strategic Investment Team

The Strategic Investment Team at MAGNA Global is responsible for leveraging the collective media investments of IPG to secure advantageous market position and drive cost efficiencies. This team focuses on optimizing media buys across digital, programmatic, broadcast, and traditional platforms, aiming to achieve a high level of automation in purchasing. They are integral in forming and maintaining the MAGNA Consortium and contribute to shaping industry standards in automated and audience-specific media buying.