Dr. Ethan Karp

Magnet is the next-generation fashion discovery marketplace for Gen Z women in India—personalized, curated, available via Try & Buy, and delivered in 60 minutes. We bring together India's most design-forward fashion brands, blend it with mood board-led discovery and a personalization engine, and fulfil orders at rapid speed. We blend the influence of Instagram, the personalization of Spotify, and the convenience of rapid delivery to build a shopping experience that’s built around her—her taste, her pace, her vibe.