Emilio Pedral

As the Chief Revenue Officer at Magnitude Lighting, I bring over 25 years of executive experience in sales, marketing, communications, and business development to a global leader in developing electronic technology for commercial, industrial, and residential LED lighting. I hold a CPA, a Specialization in Strategy by Harvard School of Business, and a Marketing and Communications certification from University of California Irvine.

My role involves overseeing the integration of every process that generates revenue and value, including sales, marketing, customer success, pricing, sales operations, and business development. I partner with senior management to execute data-driven initiatives and go-to-market strategies that drive continuous and exponential growth. I foster a culture of innovation, collaboration, and customer-centricity, while building high-performing teams and trusted relationships with key stakeholders. My mission is to deliver results, create value, and enhance customer experiences that result in sustainable business growth and incremental value to our investors.