Roy Massey

Roy Massey has extensive experience in the field of media activation and programmatic advertising. Roy is currently serving as the VP and Head of Media Activation at Version2 and Magnitude, starting in August 2021. Prior to this, Roy worked at Dentsu as Group Director, Programmatic from June 2019 to August 2021, where they led programmatic activation teams and managed campaigns for clients such as Intel, Jack in the Box, Oracle, and Microsoft Apps, among others. Roy has expertise in various campaign types and channels, including CPA, Awareness, CTR, ROAS, CPCV, TOS, LTR, VCR, Display, Mobile, Video, Native, CTV, Audio, and DOOH, using DSPs like The Trade Desk, DV360, Adobe, Amazon, Xandr, and Vistar.

Before joining Dentsu, Roy worked at AUDIENCEX from October 2016 to June 2019, holding the position of Director of Programmatic. In this role, they led the Ad Operations and Programmatic Buying department, responsible for campaign setup and management across multiple DSPs. Roy also served as a Senior Programmatic Media Buyer from May 2015 to September 2016.

Roy's previous work experience includes roles such as Digital Media Manager at PMI 5 Media Inc from August 2013 to April 2015, Community Admin at JustLuxe.com from March 2011 to March 2015, and Demand Manager and Advertising Operations at RGM Group from December 2011 to August 2013. Roy started their career at PVC Inc as a Sales/Customer Service representative from May 2007 to December 2011.

Overall, Roy Massey possesses a strong background in media activation, programmatic advertising, and campaign management, with expertise in various channels and DSP platforms.

Roy Massey holds a BA degree in Economics from San Diego State University. No specific start and end years for their education are provided.