Magpie Public Relations (PT Citra Prima Nusapersada) is a communications firm that serves as a strategic partner to various high-growth innovative brands. As an industry pioneer, we have a strong track record of guiding the launches of cutting-edge technologies, ranging from 5G penetration and crypto to cloud computing and Agentic AI.

Our excellence is widely recognized through numerous awards at the Indonesia PR of the Year 2023—including PR Program of the Year, Best Outcomes PR Program, and Senior PR Practitioner of the Year—which was further reinforced with the title of Journalist's Favorite PR Team in 2025. In 2026, we reached a new pinnacle of achievement, being named the Indonesian Public Relations Agency of the Year.

Through deep trust from media colleagues and expertise in narrative engineering, Magpie has successfully scaled global brands such as Barenbliss to capture a 0.5% market share in just 2 years, securing the second-highest media share of voice in its industry from 2022 to 2025. We exist to transform reputation into a dominant, measurable commercial asset.

Magpie Public Relations redefines industrial standards through the unique synergy of Eastern discipline and Northern balance. We masterfully blend the collective transparency of Eastern management philosophies, such as Horenso, Nemawashi, and Ringi, with the Northern principles of Lagom and Hygge to foster an exceptionally resilient, high-performance internal culture.

We present The Magpie Maneuver: Market Domination Through Sales-Impact-Based Strategic Issue Advocacy. This approach combines Strategic Issue Advocacy to establish thought leadership, Performance-Based PR to build authoritative trust, and The PR Incubator Model to develop resilient internal infrastructures, all designed to deliver measurable results.

Our journey is defined by a commitment to strategic excellence. When you work with us, you are supported by a team that balances high-level expertise with profound humility.


Magpie Public Relations

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Magpie Public Relations

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