Sastry G.a.

Sastry G.A. has a strong background in marketing and market research. Sastry has worked at Mahindra Finance since 2017, holding various roles including Asst. Senior Vice President of Marketing and Senior General Manager of Marketing. In these positions, they led a team responsible for enhancing Mahindra Finance's brand equity and visibility through campaigns, launch events, and customer-centric initiatives. Prior to joining Mahindra Finance, Sastry worked at Mahindra & Mahindra, Farm Equipment sector from 2004 to 2017. During their time there, they served as Deputy General Manager of CRM & Market Research and Senior Manager of Market Research, among other roles. Sastry institutionalized a capable Market Research and Insights team and facilitated research for various business processes. Before that, Sastry worked at Nielsen as a Manager of Client Service Operations, where they focused on qualitative research.

Sastry G.A.'s education history includes a certification program in Digital Marketing from Edu Pristine, completed in 2019. Prior to this, they pursued a degree in Business Analytics & Business Intelligence at Great Lakes Institute of Management, graduating in 2017. In 2013, they also obtained a degree in Business Analytics & Intelligence from the Indian Institute of Management Bangalore. Sastry G.A. holds a Master of Business Administration (M.B.A.) degree from Acharya Nagarjuna University, earned between 1994 and 1996.