Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs.

The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.

Automotive

Mahindra First Choice Wheels Ltd

Mahindra First Choice Wheels Ltd's headquarters in Mumbai, India

This department focuses on designing, building, and maintaining software applications and systems.

Software Development

This department oversees the management and coordination of regional operations to ensure effective execution of organizational strategies.

Operations Management

The Software Development and Engineering team at Mahindra First Choice Wheels Ltd focuses on creating and maintaining innovative technology solutions that enhance the platform's functionality and performance. They are responsible for developing robust software applications, ensuring seamless integration with cloud services, and implementing agile methodologies for efficient project management. The team also collaborates on mobile application development, ensuring a user-friendly experience for customers in the used auto market.

Software Development and Engineering

The Sales and Marketing team at Mahindra First Choice Wheels Ltd is responsible for driving business growth and brand awareness in the competitive used auto market. This team focuses on developing effective sales strategies, enhancing franchise operations, and executing targeted marketing campaigns to attract customers and partners. By leveraging data insights and fostering relationships with various stakeholders, they aim to optimize the company’s retail network and expand its market presence across India.

Sales and Marketing

This department focuses on managing and optimizing sales operations across designated territories.

Territory Management

The Leadership Team at Mahindra First Choice Wheels Ltd drives the strategic vision and operational excellence of the company. Comprising key executives from technology, finance, human resources, and commercial operations, this team focuses on enhancing market leadership in the used auto platform sector, fostering innovation, and optimizing partnerships to streamline vehicle procurement and retail processes. Their collective expertise ensures sustainable growth and efficient management of resources across the organization.

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Operations Management

Software Development and Engineering

Sales and Marketing

Territory Management

Leadership Team