Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs.

The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.

Automotive

Mahindra First Choice Wheels Ltd

Ashutosh Pandey

Ashish Diwanji

Shivin Tikoo

Prasad Palla

Chandra Shekhar Prasad

Praveen Kumar Gutti

Kingshuk Sanyal

The Sales and Marketing team at Mahindra First Choice Wheels Ltd is responsible for driving business growth and brand awareness in the competitive used auto market. This team focuses on developing effective sales strategies, enhancing franchise operations, and executing targeted marketing campaigns to attract customers and partners. By leveraging data insights and fostering relationships with various stakeholders, they aim to optimize the company’s retail network and expand its market presence across India.

Sales and Marketing

Software Development and Engineering

Leadership Team

Sales and Marketing

About

Team members

Other teams at Mahindra First Choice Wheels Ltd

Software Development and Engineering

Leadership Team