Femina Shah

Femina Shah is an accomplished sales planning and enablement professional with extensive experience in sales operations, target planning, and process automation. Currently serving as Manager Sales Planning Channel Sales at Mahindra Holidays & Resorts India Limited since April 2023, Femina is responsible for onboarding channel partners, managing their lifecycle, and automation initiatives, while also driving sales enhancement programs. Prior roles include Manager Sales Planning and Enablement at Vodafone Idea Limited, where notable achievements included improving forecast accuracy and digitalizing sales processes. With a strong foundation built over a decade at Vodafone in various roles, including Manager VGE Sales Operation and Assistant Manager - Decision Support System, Femina has consistently delivered results in target setting, account management, and sales incentive planning. The career trajectory began in billing and accounts roles, leading to recognition and success throughout the various positions held. Femina holds a degree in Commerce from Nagindas Khandwala College.