Cristina Vergara López

Cristina Vergara López is a skilled marketing professional with extensive experience in the cycling and fitness industries. Currently serving as a Product & Brand Specialist at MAHLE SmartBike Systems since March 2023, Cristina has previously held the position of Chief Marketing Manager at ROTOR Bike Components, where responsibilities included global brand strategy and the implementation of marketing campaigns. Prior to that, as Community Manager - Spain at Zwift, social media strategies and content creation for Spanish-speaking audiences were developed. Cristina also worked as a Marketing Manager at BKOOL, focusing on content creation and event communication, and gained further experience as a Marketing Assistant at El Corte Inglés and an International Sales Assistant at Sociograpj. Academic qualifications include a degree in Sport Marketing Management from ESIC Business & Marketing School, a Bachelor in Business International Management from Brest Business School, and a degree in International Trade from Universidad de Valladolid.