Nikki Dance has extensive experience in digital marketing and e-commerce. Nikki started their career in 2000 as a Marketing Assistant and later became a Business Manager at Delia Online. In 2012, they worked as a Website and Digital Marketing Consultant at iHubbub. Nikki then joined Science in Sport as a Website Manager and Digital Marketing/E-Commerce Consultant, where they managed the website and implemented new site developments. Nikki also worked as a Digital and Web Project Manager at Enhance Media, overseeing web projects for various clients. At Calibrate Digital, they served as the Head of Digital Projects. Nikki also worked as an Independent Digital Marketing Consultant at AVRillo and ROSS POOLE (COOKHAM) LIMITED. Currently, they are the Head of Ecommerce and Marketing at Maidenhead Aquatics and also works as an Independent E-Commerce and Digital Marketing Strategist on a contract basis.
Nikki Dance has a diverse education history spanning various fields. In 1992, they obtained a Bachelor of Science (Hons) in RGN Nursing/Health & Community Studies with a 2:1 classification from Bournemouth University. During their time there, they studied subjects such as Nursing, Psychology, Sociology, Statistics, Physiology, Biochemistry, Anatomy, and Pharmacology.
Prior to that, from 1985 to 1992, Nikki attended Tormead Independent Girls School in Guildford. Nikki completed their secondary education there, earning nine GCSEs and pursuing A-levels in Physics, Chemistry, and Biology.
In 1995, Nikki enrolled in the Chartered Institute of Public Finance Accountancy and studied Public Finance Accountancy at Level 1. Nikki completed the program in 1996.
In 1999, Nikki pursued a Postgraduate Diploma in Marketing (DipM ACIM) at CIM | The Chartered Institute of Marketing. This program focused on marketing and they completed it in 2000.
In 2008, Nikki enrolled in The Open University to further enhance their skills in web development and design. Nikki completed a course in Web Design, covering the basics of web development, and completed the program in 2009.
Additionally, Nikki has obtained several certifications. Nikki became certified in Advanced Google Analytics, Adwords Basics, and Google Analytics Individual from Google in May 2017. In April 2017, they obtained certifications in Content Marketing and Email Marketing from HubSpot. In December 2016, they completed courses in Instagram for Business and Pinterest for Business through Lynda.com. In August 2016, they obtained a certification in Inbound from HubSpot, and in April 2016, they completed a course on Content Marketing: Newsletters from Lynda.com. Nikki also obtained a CIM DipM Marketing certification from Chartered Institute of Marketing (UK), although the specific details regarding the month and year of completion are unknown.
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