Elodie Bonnet

Elodie Bonnet (Petrault) has extensive experience in marketing research, currently serving as Responsable d'études marketing at MAIF since January 2008. Responsibilities include designing and steering quantitative and qualitative studies, gathering business unit needs, managing internal survey processes, analyzing results with tools such as EXCEL, SPHINX, SPAD, and SAS, and presenting findings to various stakeholders. Additionally, Elodie oversees the annual sociétaire satisfaction barometer and engages with external research institutes. Prior experience includes working as an Executive Research at TNS Sofres, conducting marketing studies for clients in the banking, insurance, and mutual sectors. Elodie's educational background includes a Master 2 in Marketing Quantitatif from IAE Grenoble and a MST in Econométrie from Université de Rennes I.