Jalita de Waal

Jalita de Waal has a diverse work experience spanning various roles in design, marketing, and consulting. Jalita currently serves as the Head of Design at Mailbird, a position they assumed in February 2023. Prior to that, they founded Iku Studio in December 2022, where they provided UX, Visual, and Brand Design experiences for clients worldwide.

From March 2016 to November 2022, Jalita was the Founder and Creative Consultant at Obiang Design. Jalita led conversion optimized UX transformations and built a high-performing growth team during their tenure.

Jalita's previous experiences also include working as an Independent Contractor at Sting, where they served as a Marketing Content Manager and Social Media Creative from December 2021 to August 2022. Jalita was responsible for helping startups in the Nordics make impactful changes.

At XenoPsi, Jalita worked as a Lead Design Director from April 2021 to December 2021. Their role involved directing key designs, creative direction, and concepts for international eCommerce brands and brand teams.

Jalita also served as a Board Member for the Digital Content Designer Program at Medieinstitutet from September 2018 to December 2019. During this time, they cooperated and cultivated design thinking and best UX and brand design practices with other leading industry professionals.

Jalita's experience at Columbia Road involved two roles. Jalita initially joined as a Senior Consultant and UX & Visual Designer in May 2017 before transitioning to the role of Managing Consultant in September 2018. Jalita played a crucial role in expanding the agency's branch in Stockholm and delivering excellent solutions to high-profile enterprise clients.

Earlier in their career, Jalita worked as an eCommerce Copywriter at EyeBuyDirect Inc. from June 2016 to January 2017. Jalita outlined and crafted creative copy for product descriptions for new eyewear collections.

Lastly, they served as a UI/UX Designer at Bytion from October 2016 to December 2016. Their responsibilities included redesigning UX designs for responsive websites and landing pages for affiliate marketing.

Before their various roles in design and marketing, Jalita built the first New Horizons EdTech center in China as the Marketing Director from October 2014 to May 2016.

Jalita de Waal's education history begins in 2001 when they attended Blackebergs Gymnasium and obtained their A-Levels in Social Science in 2004. Jalita then went on to Università degli Studi di Perugia in 2004 and 2005, where they received a Diploma in Italian language/Translation.

Continuing their education, Jalita attended Novancia Business School Paris from 2006 to 2007, completing the second year of their degree in Management, Marketing, and Finance. Jalita proceeded to London Metropolitan University from 2005 to 2008 and earned a BA in Business Psychology.

In 2008, Jalita enrolled at ESCP Business School and pursued a Master's degree in International Business Management & Marketing, which they obtained in 2011. During the same time, they participated in an exchange program at Chuo University from 2010 to 2011, where they furthered their studies in Marketing, Advertising, Economy, Management, Law, and Japanese.

In addition to their academic achievements, Jalita has obtained certifications outside of their formal education. Jalita completed a Yoga Teacher Training 200h program in Ashtanga Vinyasa Yoga at All Yoga Bali, accredited by the Yoga Alliance, in May 2016. In October 2022, they acquired a Life Coach certification from Beautiful You Coaching Academy.